Staff

Managing Director
Mohamed Attia
Mohamed Attia is SVP's Co-Director. Attia migrated to the US from Alexandria, Egypt, in 2008 working as a street vendor for nearly ten years selling hot dogs, halal chicken over rice, and smoothies in Times Square. He joined as a member of the Street Vendor Project (SVP) in 2012 and was an elected member leader of the organization until 2018, when he joined SVP's staff as Managing Director. Attia championed legislation passed in 2021 by the New York City Council that expanded the number of permits available to street vendors for the first time in nearly 40 years. He has been profiled for his advocacy work on behalf of the street vendor community by The New York Times, Crains New York, and was recognized on 2021 City & State Community Engagement Power 50 List & 2023 Power of Diversity: Middle Eastern & North African 50. He lives in Bensonhurst with his wife.

Program Manager
Andrew Conca-Cheng
Andrew is SVP's Program Manager, leading the Small Business Empowerment Program and Environmental Justice Program. His professional background is in immigrant services, environmental justice research, and community development. He previously worked at RAICES in Texas where he worked with unaccompanied minors and undocumented families to progress legal cases and access social/community services. He holds a Master's in Urban and Regional Planning from UCLA where he studied anti-displacement initiatives, youth decarceration movements, and applied research techniques to improve living and labor conditions for immigrant communities. Andrew is also a tenant organizer in Brooklyn.
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Program Coordinator
Edwin Lucero
As a first-generation New Yorker raised in Jackson Heights, Queens, Edwin Lucero's commitment to community advocacy was shaped early by witnessing the resilience, ingenuity, and determination of the working-class immigrant entrepreneurs within his own family and neighborhood.
Bringing nearly 30 years of hospitality leadership as the founder of cultural anchors Cantina Cumbancha and La Cumbanchita, and the current steward of La Loncheria, Edwin’s career has been defined by creating vibrant, community-centered “third spaces” rooted in cultural expression, connection, and belonging. He also played a key role in activating the Corona Plaza Market pilot program with QEDC, helping strengthen opportunities for local vendors and small businesses.
Now, as the Small Business Program Coordinator at the Street Vendor Project, Edwin merges his background in hospitality, entrepreneurship and community development with a B.A. in Advertising & Visual Communications (NY City Tech). He equips New York’s diverse, multicultural street vendors with strategic business advising, financial literacy, and advocacy pathways needed to build sustainable businesses, expand local economic opportunity, and preserve the cultural vitality that defines the city's neighborhoods. ​​​

West African Member Organizer
Mame Diarra Niang
Mame Niang is SVP’s West African Member Organizer. She is a Senegalese born and bred. Mame is dedicated to helping street vendors in Fordham and Harlem, along with communities that require her assistance. Mame graduated from John Jay College with a B.A. in Criminal Justice and a minor in criminology.​​
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Digital Organizer
Joaly Silva
Joaly Silva is a Digital Organizer at the Street Vendor Project. Born in Mexico and now living in the beautiful city of “Puebla York,” Joaly brings a deep personal connection to immigrant communities and the vibrant street culture that shapes New York City. She is currently a CUNY student and is passionate about uplifting immigrant and women street vendors by sharing their stories and breaking down policy updates in ways that are accessible, engaging, and empowering to the community.

Development Director
Rachel Aimee
Rachel Aimee is SVP’s Development Director. From 2016-2022, Rachel was the co-founding executive director of Drag Story Hour NYC, a nonprofit that produces fun and fabulous, queer-affirming storytelling programs for children. Prior to that, she was a co-founding editor of $pread, a magazine that provided a platform for the voices of sex workers. Rachel is excited to bring her experience in development, community building, and uplifting marginalized voices to support the incredible work of the Street Vendor Project!
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MENA Member Organizer
Calvin Harrison
Calvin Harrison is SVP's Arabic-speaking member organizer. He has a professional background in urban planning, sustainability, and research, and is passionate about helping communities build and protect vibrant, dynamic, and inclusive streetscapes, of which vendors are an integral part. As part of SVP, Calvin is excited to help build connections and collective power among New York's vendors so that they can get the rights and respect they deserve. He grew up in Tucson, AZ (home of the Sonoran hot dog) and previously lived and worked in Cairo, Egypt, where his favorite street food is the French fry sandwich.
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Latinx / Spanish-Speaking Member Organizer
Darleny Suriel
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Legal Director
Matthew Shapiro
Matthew Shapiro, SVP's Legal Director, is responsible for managing the legal services that SVP provides for its members. This includes advising street vendors on City and State laws and regulations, representing vendors at civil and criminal hearings and filing affirmative litigation to protect vendors’ rights. He also works to advocate for legislation to reform the street vendor industry. Matthew grew up in Miami, Florida and attended the University of Florida and Benjamin N. Cardozo School of law. He currently lives in Jackson Heights, Queens.

Mandarin-Speaking Member Organizer
Jingxuan (William) Zhuang
Jingxuan (William) Zhuang serves as SVP’s Mandarin-speaking member organizer. Born in Qingdao, China, he graduated from Tufts University in 2025 with degrees in English and Engineering Psychology. Bringing his experiences in social justice archival research, translation, and journalism, he wants to help uplift NYC’s street vendor community. When he’s not at work, William loves to write poetry and fiction.
Advisory Board

Megha Chopra
Megha Chopra is passionate about sourcing great food and championing small food businesses. In her current role at the New York City Economic Development Corporation, she is tasked with launching the New Essex Street Market, a historic community hub for affordable, accessible, and authentic food experiences. Previously, Megha was on the food team at Pret a Manger, and FreshDirect, where she worked with local food businesses to launch and develop new products. A lifelong New Yorker, Megha loves being a part of NYC’s vibrant food community and is committed to ensuring that we protect and support our city’s most vulnerable small food businesses – street vendors.

Mandira Ghai
Mandira Ghai (she/her) immigrated from India to Pittsburgh, and a dosa cart led her to SVP in 2012. She believes street vending represents the vibrancy of shared urban spaces globally and especially in New York City, and is essential in cultivating immigrant economic mobility and informing a more inclusive, compassionate cultural acumen. With experience spanning tech, financial services, nonprofits, and higher education, Mandira is the inaugural project manager overseeing the Pinterest x Food52 Golden Recipe Contest, a call for diverse, sentimental recipes from around the country. She serves as a career mentor for the Food Education Fund, was a research associate for the Museum of Food and Drink's latest exhibition African/American: Making the Nation's Table and a docent for Chow: Making the Chinese American Restaurant, and co-chairs culinary classes at the Park Slope Food Coop, where she is part of a group advocating for racial equity at the organization. She is interested in the nexus between food, labor, access, and collaborative community empowerment.

Andrew Gustafson
Andrew loves sharing how the city works, especially its waterfront, industry, and infrastructure. In addition to developing and leading tours, he consults with cultural institutions on operations, interpretation, and accessibility, and he oversees knowledge management for Turnstile, maintaining the archive, library, oral history collection. Much of Andrew’s work focuses on the past and present of New York’s waterfront, and he is an avid shipspotter, birdwatcher, and paddler. Andrew is a member of the New York Council Navy League, American Institute of Architects (Allied Member), and the US Naval Institute, and he serves on the Advisory Board of the Street Vendor Project.

Julie Torres Moskovitz
Julie Torres Moskovitz, AIA is an architect and founder of Fete Nature Architecture, PLLC (FNA) based in NYC. She began working with SVP in 2015 to help envision an exemplary commissary for the street vendor community. Her firm FNA is a vital, collaborative architecture firm whose process is founded in research and investigation of new ways to inhabit the urban fabric. Julie is the author of a green architecture book and the architect of the first certified Passive House project in NYC. She believes that life happens in the streets and reflects the city’s spirit whether through street vendors, block parties, impromptu run-ins, or protest for environmental and social justice.

Kelebohile Nkhereanye
Kelebohile Nkhereanye (Kele) is a food street vendor, food justice activist, community chef and leader in East New York. Kele is an immigrant from Lesotho, Southern Africa, where she learned the values of street vendors as opportunities toward economic empowerment. Currently, Kele works as a Station Agent for NYCTA. She is a committed member of SVP supporting efforts advocating for street vendors to remind New Yorkers to think of vendors as small business owners who need to work to support their families. She graduated from MCNY with MPA, Hunter College with Sociology and Women’s Studies.

Justin Pollack
Justin Pollack is a life-long patron of New York City vendors. He is a Managing Director at PineBridge Investment LLC, a global asset manager, where he focuses on private equity investments. Justin holds a B.S. from New York University, Leonard N. Stern School of Business.

Fa-Tai Shieh
Fa-Tai Shieh has been very interested in food issues around New York City since moving to the Big Apple. He currently works for city government as the Director of Citywide Procurement. Among his various responsibilities, he provides food for inmates on Riker’s Island, source food for the City’s emergency food programs, and feed dogs and horses of NYPD. Fa-Tai also teaches part-time in the Food Studies program at the New School. He is an experienced farmer and is currently the President of the board at Added-Value, a non-profit that manages a 3-acre urban farm in Red Hook, Brooklyn. Fa-Tai is an immigrant from Taiwan and while growing up worked in his father’s seafood restaurant in Washington D.C.

Cheikh Fall
Cheikh Boubacar Fall is a veteran street vendor living in New York City since 2003. He emigrated from Senegal to live in the US in 1990 where he worked for the New York State Unified Court System while serving as a busboy, food runner, and waiter at Carmine’s Restaurant. In 1998 he joined the United States Armed Forces as a logistic specialist with two deployments in Europe where he served with honor and distinction. He then joined the Air Traffic Controller Aviation School where he soon after joined Naval Air Station Lemoore in Fresno, California. After serving, Mr. Fall used his business drive to open up a street vending business in New York City. It was through this work that Mr. Fall became engrossed in supporting local communities through various activism avenues. He served as a board member of the Street Vendor Project from 2005-2011 and he has served on the board of directors of the Mouride Islamic Community of America since 2015.

Nick Gulotta
Nick Gulotta is a passionate community organizer with deep roots in advocacy and impacting change through local government. Nick's activism began early when he organized students in support of halal school lunch for NYC schools. After graduating from Hunter College, he worked for nonprofits focused on human rights, environmental justice, and voting rights. At City Hall, he launched programs to support community organizations and helped lead the City's fight against the Trump Administration's Muslim Ban and family separation policies. He later served as the Director of Organizing for the Mayor's Office of Immigrant Affairs where his team's nationally recognized campaigns connected tens of thousands of New Yorkers to safety net programs and free immigration legal services. Following the successful 2022 campaign to pass the NYC Racial Justice Commission's ballot proposals, Nick returned to government where he serves as a Chief of Staff in the City Council. He is also an adjunct lecturer at City College.

Sari Kisilevsky
Sari Kisilevsky is a philosophy professor at Queens College CUNY who focuses on issues of ethics, business ethics, ethics of identity and immigration, and philosophy of law. She teaches classes in ethics, business ethics, feminism, and philosophy of law. She has organized workshops on philosophy of food and co-taught a class on Food and Identity. She has published articles in philosophy of law, just war theory, and Kantian political philosophy, and is currently researching ethics of punishment and ethics of food and identity. Sari’s work focusses on creating communities and economies that work for everyone and lift people up; she believes everyone has the right to work with dignity and participate in a community and economy that is built for their success. She has been working with the Street Vendor Project since 2019.

Elizabeth Murray
Liz is the Chief Operating Officer for The Marlow Collective and a co-founder of Women in Hospitality United, a non-profit organization dedicated to reimagining the hospitality industry. She sits on the Board of Directors of the NYC Hospitality Alliance, the NYC Small Business Services Hospitality Council, the Emma's Torch Culinary Council, and the Urban Justice Center's Street Vendor Project Advisory Board. She lives in Brooklyn with her dog, Gristle Trout.

Tatiana Orlov
Tatiana is an event producer, a community organizer, a senior team + project leader, an immigrant, and a mother. Her career has included leadership in community engagement, event planning + production, coalition building, policy + stakeholder-led advocacy strategy, partnership and resource stewardship, and program design + management — in issue areas spanning community-driven placemaking, local food economies + immigrant food ways, public market + street vendor advocacy, place-based sustainability + resilience strategy, and land + soil preservation. She has worked with City Harvest, the National Parks Conservation Association, American Farmland Trust, City Parks Foundation, and the Street Vendor Project, among other organizations. Tatiana now runs commonplace, her multidisciplinary events shop working to build community solidarity — through food, shared experience, and cultural practice.

Krishnendu Ray
Krishnendu Ray is the Chair of the Department of Nutrition and Food Studies at NYU. He is the author of The Ethnic Restaurateur (2016, Bloomsbury) and The Migrant’s Table: Meals and Memories in Bengali-America Households (2004, Temple University Press). He co-edited Curried Cultures: Globalization, Food and South Asia (2012, University of California Press). He is currently the President of the Association for the Study of Food and Society which is an international consortium of academic Food Studies programs. He thinks street vending is crucial to immigrant livelihoods and the liveliness of cities.

Cindy VandenBosch
Cindy VandenBosch founded Turnstile Tours & Studio to create interactive and content-based experiences that foster engagement and interaction within and across communities in partnership with non-profit organizations in the neighborhoods of New York City. Cindy is passionate about offering experiences that are welcoming and accessible to people of all ages and abilities, and she has long been interested in socially-responsible business models, which led her to found Turnstile as a Benefit Corporation in 2012.
Leadership Board
Each year, our membership elects a Leadership Board of 16 deeply invested organizational members who are representatives of the broad membership and engage in organizational decision-making.

Calvin Baker
Calvin Baker started vending in New York City at the age of 15. He sells all types of merchandise: socks, rings, chains, bracelets, earrings, and various other items. He vends in Harlem. He became a Leadership Board member because he believed he had to do the work and couldn't depend on others. Apart from vending, he is involved with Faith in NY and WACT, as well as serving as church Deacon. He enjoys public speaking and singing.
MAIMOUNA DJIBRILLA
Maimouna DjIbrilla has been a vendor in Harlem for more than seven years. She sells oil and art jewelry. She is passionate about inspiring women to succeed in non-traditional professions and believes in creating opportunities for others to thrive. Through service on the Leadership Board, she hopes to continue being strong voice and example within the vendor community, encouraging all vendors to pursue their goals and achieve success.

SERIGNE GAYE
Serigne Gaye immigrated to the United States from Senegal. He started vending in 1987, just a year after arriving in this country. Vending has been his livelihood since his days in Senegal, and he says it's what he knows best. In 2015, he became a member of the Street Vendor Project and has been actively advocating for street vendors' rights ever since. Due to his extensive experience in the vending industry, he decided to run for a leadership position within the Street Vendor Project’s organization. Aside from vending, he also takes on leadership responsibilities such as organizing meetings, conducting outreach activities, and looking out for his family. 

CLEOTILDE JUAREZ
Cleotilde Juarez sells traditional chalupas poblanas on Junction Blvd in Queens. Originally from Puebla, Mexico, she has been a street vendor for four years, but had been making and selling chalupas at local festivals in Mexico for decades. Cleo began vending during the pandemic, when, without government support, she had to find a way to pay rent and keep food on the table, so she fired up her traditional comal (griddle) and began selling chalupas, for which her neighborhood in Puebla is famous. Vending is a difficult job, but she loves it, and she is glad to provide this traditional snack for other New Yorkers, particularly with roots in Puebla. She likes that Street Vendor Project stands up for vendors who otherwise don’t have support, and she chose to run for Leadership Board as an opportunity to learn more both for herself and her comrades. Outside of vending, she loves music and dancing cumbia. 

SONIA PEREZ
Sonia Perez has been a street vendor for over 15 years. She learned how to be a leader within the SVP Board of Directors during the pandemic, and she remains an active member of the organization. She also serves on the City Council’s Vendor Oversight Board. Although she has obtained her supervisory permit, she continues to fight for and support the vendor community. She will not give up and she will not step down from SVP until vending is legalized. She serves on the Leadership Board to represent vendors with respect and dignity.

YSABEL ROSARIO
Ysabel Rosario is a vendor from the Dominican Republic. She vends along 5th Ave in Sunset Park, Brooklyn, providing piraguas (a kind of shaved ice) in the summer and emapanditos and meat skewers in the colder months. For Ysabel, vending is an important source of economic stability for herself and her family. She wanted to become a member of Leadership Board in order to support the work that it does helping vendors, especially in this moment when it is so important to keep up the momentum in the fight for vendors’ rights. Outside of vending, Ysabel enjoys going for walks to get fresh air and exercise. 

ROSARIO TRONCOSO
Rosario Troncoso is from Mexico, and she has been selling Mexican crafts and cultural objects for four years. She sells in Corona Plaza, where she is also a member of AVA, the local street vendor organization. Rosario likes vending because it allows her to be in charge of her own time and make her own schedule. She chose to sell Mexican crafts because, when she started, she saw that there were not a lot of other vendors offering those products. Joining Leadership Board is an opportunity for her to learn more about how the city’s vending system works and to learn more about how to educate, organize, and support her fellow vendors, which she hopes to bring to her work with AVA as well. She stays active by taking walks and going to the gym. 

THERESA WRIGHT
Theresa Wright is a New Yorker, a general merchandise vendor, and a business owner on 125th Street. Since 2002, she has been dedicated to serving our community with a variety of merchandise. Her commitment to the street vendor community led her to take on the role of a Leadership Board member, where she advocates for vendor licensing and strives to keep vendors well-informed. She actively participates in protests and meetings, and she deeply appreciates the strong sense of community that these events foster. Apart from vending, she has other leadership responsibilities, such as caring for her family. 

IBRA DIAGNE
Ibra Diagne is from Senegal, and he has been vending since 2006. He sells all types of merchandise: bags, scarves, hats, T-shirts, glasses, phones, and chargers. He vends at 3rd Avenue and 108th Street. He became an LB member because he wants to represent people in his community, and make sure that they are heard. He says he knows that many vendors are aging and need support from leaders like him. Apart from vending, Ibra focuses on caring for his family.

SAMYA ESKANDAR
Samya Eskandar immigrated from Egypt and has been a vendor since 2007. She previously sold hot dogs from a cart on Canal St. and Broadway, but for the last several years has been selling shish kebab in Ridgewood. She loves vending and is glad that it gives her an opportunity to keep working and earning money even as she gets older. Vending is a good option for Samya because it allows her to work for herself, even without strong English skills. A longtime member of the Street Vendor Project, Samya chose to join the Leadership Board this year out of her desire to fight for vendors and their rights, especially given the deep injustices she has seen, including long permit waiting lists and police harassment. Samya loves to spend time outside and enjoy New York’s beautiful parks.

HELEN HE
Helen He is a general vendor from Flushing. She wants to use her power to serve her fellow vendors, both in terms of improving vending conditions and broadening SVP’s services. She hopes many more vendors can vend legally while following compliance, and for street vending to be seen as an indispensable and exciting part of New York culture, and for the general public to welcome the presence of vendors.

SUJEY LEZAMA
Sujey Lezama has been a street vendor – selling fruit and vegetables – for about eight years. She started out in the Fordham area. She knows first-hand the problems vendors face and how difficult things have become for all street vendors; the constant fear that vendors' will have their goods confiscated and receive very heavy fines. This situation causes frustration, anger, sadness and discouragement. Sujey aims to help and encourage her fellow street vendors to stay informed so that they can obtain a permit or license to work.

VIRGILIO PEREZ
Virgilio Perez has been a street vendor since 1996. He has sold all sorts of products, but at the moment he sells food and he has finally obtained his supervisory license and permit. He is very proud to have been a member of the Leadership Board. He attended every meeting and protest, always with the aim of helping to secure the reform for permits and licenses for all vendors. He aims to inspire, encourage, and serve all street vendors.

GUADALUPE SOSA
Guadalupe Sosa was born in New York City and her parents are from. She started vending in 2015 at 125th St and 3rd Ave. Her work as a street vendor is not just about selling Snocope and Icee or creating arrangements for Valentine's Day and Mother's Day. It's also about organizing for change. She felt she needed to step up and be a Leadership Board member because she saw a lack of representation among Street Vendor Project’s membership, of vendors who work in her part of Manhattan. Her mother is also a street vendor and advocate, who inspired Guadalupe to speak up for herself. Apart from vending, she is passionate about reading, attending social events, and meeting new people.

XIAO LING WANG
Xiao Ling Wang sells handcrafted products in Flushing. She believes that by fighting for more legislative rights, vending can become more systematic and see widespread improvement in terms of siting and sanitation.

MAHMOUD ZAED
Mahmoud Zaed has worked as a street vendor for 18 years. Over the past years with SVP, he has proudly stood alongside his fellow vendors and organizers in hearings at City Hall , press conferences, and advocacy campaigns fighting for the rights of street vendors across NYC. Together with the rest of SVP's membership, he helped create new hope for thousands of hardworking vendors through the historic laws that were recently passed — laws that will open doors, create opportunities, and finally bring long overdue change to our community. He remains committed to continuing this fight, supporting the vendor community, and making sure every street vendor has a voice.
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